Where is olay company from

Together, Graham and Dinah fine-tuned everything from absorption and texture to the delicate pink shade and instantly recognizable fragrance. At last, the legendary Oil of Olay Beauty Fluid was born.

With his formula complete and the first batch mixed by hand, Graham enlisted the help of an advertising agency that he found in the Yellow Pages. Needless to say, the Olay business flourished.

The formula had evolved over the years, and the original name no longer fit with what women have come to expect from Olay—a light, greaseless formula that absorbs quickly into the skin. Today, Olay is one of the most recognizable brands in the world. Yet through all the changes and innovations, the philosophy upheld by Graham Wulff remains just as relevant as ever: Help women look and feel beautiful. Today the company manufactures, markets and distributes consumer products.

When it comes to beauty products, Olay is one of these sorts of brands. Boasting a relentless and experienced research and development team that prides itself on quality as well as safety, Olay has managed to stake itself out a reputation as a company which provides products that are both effective and reliable.

The company has since experienced deliberate expansion in nearly every decade, growing surely and steadily into a purveyor of a vast assortment of skin and beauty-related products.

The primary goals of this moisturizer were to moisturize skin, help skin retain moisture over an extended period of time, and protect the skin from typical skin-related ailments. Featuring a recognizable, pleasant scent and a distinctive pink shade, Wulff knew he had a product that was sure to appeal to women such as his wife, who had become disenchanted with the beauty products available during this time. A non-specific and deliberately vague marketing campaign followed — Wulff and his business partner Jack Lowe wanted to intrigue consumers and leave them feeling compelled by this ambiguous, age-related personal care product.

After the company was purchased by Richardson-Vicks in , ambitious expansion shortly followed. Olay executives felt that in addition to helping with brand recognition, this change was one that would help the name become more reflective of the company and its principles.

Olay is the market leader in a number of different countries today, including the United States, the United Kingdom, and China. Therein lays the substance behind the claim that Olay has not only set trends within their industry, but helped to define it: it is one thing to create a revolutionary product, but to change the way consumers approach beauty products is an entirely different ballgame.

Olay has managed to give consumers reason to believe that beauty products can not only conceal the ageing process, but slow or reverse it. That is the true legacy of Olay — a company that truly changed its industry. From cleansing brushes, to cream cleansers, to facial toners, to daily moisturizers, to night creams , to lotions, to facial and eye treatments, to masks, to beauty bars, Olay is now fully capable of servicing the full slate of personal skin care needs felt by most consumers. Oil of Olay was originally a thick pink liquid which was marketed as an anti-ageing 'beauty fluid'.

It is now sold in 80 countries worldwide to an estimated 60 million women. Back in the 90s, it was very much a brand that was aimed at ladies of a certain age who were keen to achieve younger-looking skin. Remember this 'Nick thought we were sisters' advert from ? However, with the name change there has also come a change in its target audience, especially in more recent years. Think of them as entry-level Olay products.