How is bing different from google

According to a previous announcement, mobile-first indexing was set to be applied to all websites by the end of , however this was since pushed back to a deadline of March Any sites that still use a mobile version must optimise it appropriately and improve the mobile user experience UX where possible — read our guide on mobile-first indexing for more information on this.

Bing has a very different policy from Google when it comes to indexing content. However, there are plenty of other differences between the two search engines aside from the algorithms they use.

In particular, Bing and Google differ in terms of SERP features, local search, maps, voice search, and paid advertising. That said, there are some examples where Bing has decided not to follow the path taken by its main competitor in this area. Depending on your point of view, the increased implementation of SERP features across both search engines could be considered a blessing or a curse. Indeed, since Google removed pages that have featured snippets from the organic listings below them, this view has become more and more popular — particularly within ecommerce, some sites are opting out of featured snippets in favour of a listing using the max-snippet or no-snippet meta tags.

Others within the digital marketing community are only too happy to vie for SERP real estate by striving to obtain featured snippets and the like. However, obtaining featured snippets for certain long-tail keywords can enable sites to target users with niche questions and drive increases in relevant traffic. This will be particularly welcomed by users who do not want to read large amounts of text to find the information they are looking for — meaning, as with Google, users may no longer need to leave the SERPs to have their query answered.

The information is visually pleasing and displays clear, factual information which can be gathered quickly. Unlike Google, the websites included within the infographic search feature are still listed as normal within the SERP.

Other additional search features reduce the need for a user to click off the results page, such as expanded carousel search and intuitive information highlighting. Expanded carousel search allows users to hover over an image placed within a carousel, where it will expand to offer bite-sized information. Essentially, the user has no need to visit a website and sift through large amounts of text, but can instead gather important information directly from Microsoft Bing through engaging design.

In that sense, Bing is much more visually immersive than Google. Local searches via Google have increased dramatically over the past five years. Indeed, the use of location based search modifiers is superfluous in the case of many queries. The most significant point of difference is in the types of results that these search engines will display.

In response to a local search, both Bing and Google display a map of the local area with pins indicating the locations of businesses or organisations that are relevant to the search. This hyperlocal vs local pattern also applies in terms of the top pages that Bing and Google will provide for local searches: Google tends to serve top listings that are very close to the user, whilst Bing will provide the most relevant listing from a slightly wider radius.

In , Google updated its local search ranking process to prioritise user proximity , so this is unsurprising. Looking ahead, Bing announced an update in March to their local searches, which will display aggregated information from a variety of sources.

In other words, instead of just a piece of text or image carousel for a local search, Bing will show Bing Maps, images, reviews and other features to give as much detail on the location as possible. First launching in the US, this is another step Bing is taking to provide design-focused informational searches which may provide a more comprehensive overview than Google currently achieves.

Both maps functions provide the user with a knowledge panel containing information about the area or business, in addition to direction, sharing, and saving functionalities. The main section of both UIs is taken up by the map itself — in both cases, the map allows the user to zoom in and move about.

The most significant differences between Bing Maps and Google Maps come down to the directions they provide and the data that goes with this. The estimated journey times and accompanying route information differs between the two web mapping services. When searching for Impression-St Pancras directions, for example, Google Maps highlights the fact that the chosen route avoids the closure of a major bridge along the way, whereas Bing Maps makes no reference to this potentially significant closure.

I made it the default search mode in Chrome. I didn't switch to Edge, Microsoft's browser, because I decided to limit this experiment strictly to search. Since then, for the most part, any time I've asked the internet a question, Bing has answered. A stunt? Sure, a little. But also an earnest attempt to figure out how the other half—or the other 6 percent overall, or 24 percent on desktop, or 33 percent in the US, depending on whose numbers you believe—finds their information online.

And Bing is big! The second-largest search engine by market share in the US, and one of the 50 most visited sites on the internet, according to Alexa rankings. I wanted to know how those people experienced the web, how much of a difference it makes when a different set of algorithms decides what knowledge you should see.

The internet is a window on the world; a search engine warps and tints it. And while privacy-focused search options like DuckDuckGo go further to solve that problem, Bing is the most full-featured alternative out there.

People use it. Besides, what better way to evaluate Bing than drinking it up in its most distilled form? When you open the Bing app, the act of searching is almost incidental. A high-resolution, usually scenic photograph sweeps the display, with three icons—a camera, a magnifying glass, and a microphone—suggesting but not insisting on the different types of search you might enjoy.

Below that, options: Videos. Near Me. Side-scroll a bit. These are the categories Bing considers worthy of one-tap access in And honestly, why not?

I like videos. I like fun. What lurks behind those taps, though, varies wildly in usefulness. You can also just scroll through Bing search results for a given song, most of which are also lyrics. Google has more images available for viewing than Microsoft Bing. However, Microsoft Bing provides more detailed information about the image users are searching for.

Microsoft Bing provides a much more visual video search results page, including a grid view of large thumbnails. Microsoft Bing also provides a preview of certain videos and clicking on them does not take you away from Bing, which is cool. From my perspective, it also provides much more information in video results. As you can see from the screenshot of a movie search below, they include ratings and reviews, as well as the cast and even where you can watch the movie, which is great.

I did not get this experience with Google video search. Both engines have similar functionality for maps, including map listings and local listings in the search engine results pages SERPs. Make sure you claim all your listings in both Microsoft Bing and Google and optimize your profile with business information, photos, proper categories, and links. Google is primarily concerned with E. T: Expertise, Authority, and Trust.

This means that if a particular user wants to find something specific on Google, it will be much easier than on Microsoft Bing because Google has a more complete picture of who that person is before they type anything in the browser.

Google has always been a link-orientated search engine in which the quality of links still matters instead of quantity. Links are not as important on Microsoft Bing. In my opinion, Microsoft Bing has always been focused on on-page optimization. It puts more weight on content that is well optimized, or that includes important on-page elements like titles, descriptions, URLs, and content.

So, any marketer looking to use any form of paid advertising needs to understand the difference between the two networks and know-how this can affect their SEM results. Google has also become the giant in the market for paid advertising due to its high search volume and reach. Bing has worked a great deal on their advertising platform to make sure they are keeping up with the competition. As mentioned above, it is important to understand the differences between the two networks to know how this can affect your SEM results.

Keywords : Both Google and Bing offer a tool for keyword research but the biggest difference is that Bing has a lower search volume. Click-through-rate CTR : Bing offers numerous resources for both financial and shopping services. This means that any ad targeted around these two industries will reach a highly interested audience, receiving both high engagement and high CTR. Reach : Google comes out on top in terms of reach due to its popularity. It comes as no surprise that Google has both the highest search volume and the highest reach.

But it is not the only network worth investing in. Cost : Budget is something that is very subjective because this will vary from industry to industry. When it comes to SEM it is important to identify the benefits you will get in the different search engines.