Caribou what do you stay awake for

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For example, when we launched their hot breakfast sandwiches we transformed bus shelters into what we called oven shelters. They even had a heating element to help those waiting in the cold stay warm.

We found that the more unique experiences we made, the more communities loved Caribou. BB: The caribou icon is causing quite a controversy between the likers and dislikers, how do you see the brand refresh? Did it capture the essence and reflect the personality of the brand? But we feel strongly that the brand needed to modernize its look and feel. How can we update the caribou graphic in a respectful way? How can we maintain the equity of the shield while giving it a new vibe?

How can we freshen the color palette without walking away from it entirely? What brand experience will Caribou offer to create customer engagement? MC: Caribou does a great job striving to make every brand touchpoint a memorable experience. From their hand-crafted drinks to a motivating message on a napkin, everything is scrutinized as part of the Caribou experience.

But my favorite project was when we crowd-sourced visual inspiration on Pinterest to launch a new roast called Real Inspiration Blend.